Las Vegas Ads Tell Parents To Leave The Kids Home

Written By Marc Meltzer on October 17, 2022 - Last Updated on October 19, 2022
No kids at Las Vegas casinos messaging from new ads

Las Vegas has long been considered an adult playground. Some have used the term “Adult Disney” when describing the purest form of entertainment one can find in Las Vegas.

The Las Vegas Visitors And Convention Authority (LVCVA) just released two ads focusing on adults visiting Sin City — without the kids.

Ironically, parents bringing children to Las Vegas was kind of important when the city was recovering from the slowdown due to the COVID-19 pandemic. Las Vegas can be a bit confusing. The mixed messaging isn’t very different for the city of Sin.

While Las Vegas is an adult playground there’s plenty for people of all ages to enjoy inside and especially outside of Las Vegas casino resorts.

LVCVA ad campaigns play into a kid-free environment

The LVCVA is the tourism marketing arm for the city of Las Vegas. Its job is to market and promote the city to business and leisure travelers to visit for work or vacation.

You can see many of the video promos from over the years on the Vegas Means Business YouTube page. Ironically, the new ads marketing Las Vegas to adults are not on their page as of the writing of this article.

CBS Las Vegas has a preview of the two ads that show parents stoked when their kids don’t want to visit Las Vegas.

The LVCVA will run the ad in less than 10 cities. Los Angeles, Chicago and New York City are the three largest cities where TV viewers can expect to see the ads.

The “Storytime” ad is more prominent in the CBS piece. This video shows a parent dissuading his child from visiting Las Vegas because it has broccoli and dentists. Of course, the kid tells the parent they’d rather stay home.

The “Grounded” ad shows a parent disciplining a child so they can’t go to Las Vegas. The tagline “You can bring your family to Vegas, but why would you?” shows at the end of the ad.

Las Vegas always has been an adult playground and always will be. The ads play to the adults who want to enjoy themselves in a kid-free environment.

Coincidentally, the ad debuts a week after an announcement that Disney Animation: Immersive Experience will be coming to the Vegas Strip in December. Similarly, the Arcade at Bally’s/Horseshoe with non-gambling games just opened in the basement of the casino near its mini golf venue.

21+ for any Las Vegas casino gaming floor

Children are allowed inside most Las Vegas casinos. Anyone under 21 cannot be on the gaming floor of any casino. However, at all but three casinos children can enjoy many amenities such as restaurants, bowling alley, movie theaters and more.

Circa is the largest casino hotel in Las Vegas that doesn’t allow anyone under 21 inside the property. The Cromwell and El Cortez are smaller casinos that don’t allow anyone under 21 inside the property.

The difference between the properties is that there are multiple venues at Circa where parents would bring children if allowed. There are numerous restaurants off the casino floor and the Stadium Swim rooftop pool deck that kids could enjoy.

A child at El Cortez would have to walk on the casino floor to access the hotel rooms and the only full-service restaurant at the property. The 21+ measure here is more for security for guests from young adults than small children.

The Cromwell has a walkway around the casino for children to access its only full-service restaurant. However, there aren’t many parents looking to bring their kids to an expensive fine-dining restaurant like Giada for every meal.

At this time, all other Las Vegas casinos allow children on the property to some extent.

Adults-only Las Vegas isn’t new. Back in the 1990s when Las Vegas was being marketed as a family destination, some casinos took “adults only” into their own hands.

Bellagio didn’t allow children for some time. When Wynn Las Vegas opened it allowed kids but it didn’t allow strollers.

Photo by Jenn Montgomery / PlayNevada
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Marc Meltzer

Marc grew up on the mean streets of the South Bronx. He's the rare combination of Yankees and Jets fan which explains his often contrarian point of view. Marc is a freelance writer and social media consultant. Writing about steak, booze, gambling and Las Vegas is a tough job but somebody has to do it.

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