Rocker’s Kind Heaven Attraction To Feature Virtual Monkey Wrestling

Posted on March 16, 2018

A rock star, a film producer, and a casino and hospitality giant are getting together to build a $100 million Southeast Asian-themed attraction at The Linq hotel, casino and shopping center on the Las Vegas Strip.

Kind Heaven is a joint venture by:

  • Caesars Entertainment
  • Former Walden Media and Miramax Films executive Cary Granat‘s Immersive Artistry entertainment company
  • Jane’s Addiction and Porno for Pyros frontman, and Lollapalooza music festival creator, Perry Farrell

The group hopes to launch the new venture by August 2019.

The Singapore and Bangkok street market-styled attraction will include 100,000 square feet of food, retail, and live entertainment. It’s going up across the street from Caesars Palace, and will sit between Harrah’s Las Vegas Hotel and Casino and Flamingo Las Vegas Hotel and Casino.

Additionally, it will be part of the $500 million The Linq Promenade shopping, dining, and entertainment district. This area already includes the world’s tallest observation wheel, The High Roller.

Virtual monkey wrestling and more

In addition to a variety of restaurant, retail, and live entertainment offerings, Kind Heaven will include virtual monkey wrestling patrons can bet on for prizes, artist holograms, and an indoor forest.

Immersive Artistry is the company behind the Game for Life exhibit at the Pro Football Hall of Fame that includes Joe Namath and Vince Lombardi holograms. Additionally, plans are in the works to build similar Kind Heaven attractions in Russia and China.

There are no band bookings yet. However, Farrell will take on the role of curator for all bands and musicians at Kind Heaven.

The price of tickets for Kind Heaven is up in the air as well. However, a plan is in place to keep the attraction cashless.

Patrons will wear a payment tracking device while inside. Additionally, Kind Heaven will be among the only places on the Las Vegas Strip to accept digital currencies, including Bitcoin.

Kind Heaven will be open to people of all ages from 11 a.m. to 5 p.m. local time. However, it will close for three hours at that time and reopen for people 21 and over at 8 p.m.

Ultimately, the project will employ as many as 670 people.

A Linq to the past

Of course, the Asian theme of the new attraction will be a link back to The Linq’s past.

Caesars Entertainment’s The Linq hotel, casino and shopping promenade originally opened in 1959. At the time its name was the Flamingo Capri. The property added a casino in 1972. Plus, construction of the Imperial Palace Tower hotel finished in 1977.

The entire resort became the Asian-themed Imperial Palace in 1979.

Four more hotel towers sprung up in the 1980s. In 2012, Caesars renamed the property The Quad, dropping the Asian theme. In 2014, after a $223 million renovation, it became The Linq.

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Martin Derbyshire

Martin Derbyshire is an award-winning journalist, video and film producer with a decade of experience covering the brick and mortar casino, poker and iGaming industries. He has produced content for top media outlets including PokerNews, Bluff Magazine and PokerListings, and has crossed the globe scooping stories and interviewing major players in all corners of the high-stakes gambling world.

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