Wizard of Odds Acquired by Casino Affiliate LatestCasinoBonuses.com

Written By Robert DellaFave on September 22, 2014
WizardOfOdds.com Bought by LCB Network

As per a press release posted on CalvinAyre.com, gambling affiliate the LCB network has reportedly acquired WizardOfOdds.com and WizardofVegas.com for the hefty sum of $2.35 million.

Since first launching in mid-1997 under the moniker Mike’s Gambling Page, Wizard of Odds (WOO) has evolved into a definitive resource for game odds, strategies and gambling information.

Founder Michael Shackleford’s tireless dedication to game analysis has all but demystified casino gambling into an exact science, bringing the mathematical genius much acclaim from those in the gambling community, not to mention potentially saving players millions each year.

Wizard of Vegas (WOV), also founded by Shackleford, functions as WOO’s sister site, and has rapidly become a frequented resource among gambling tourists to Sin City.

Along similar lines, over the past eight years the LCB network has defined itself as a premier destination for all things online casinos, with a focus on ensuring players get the biggest bang for their buck.

Particularly, the network is known for its no deposit bonuses, online casino comparison guides and reviews, and extensive casino news coverage. In recent years, the site’s forum presence has grown at a blistering pace.

LCB’s acquisition of WOO and WOV isn’t the company’s first blockbuster deal. Just last June, it picked up gamesandcasino.com – a company renowned for establishing industry standards for the affiliate space. But with its purchase of Shackleford’s entities, LCB is poised to solidify its place as the “go-to” destination for gamblers itching to beat the house.

LCB and WOO: A Perfect Pairing

According to CalvinAyre, as part of the arrangement Shackleford will “stay on as a full time writer and advisor working closely with the new owners.”  That’s good news for gambling junkets who have grown accustomed to Shackleford’s thorough probabilistic analyses of literally hundreds of casino games.

The beauty of Wizard of Odds is that Shackleford caters to both the beginning player interested in learning a new game variant and the advanced gambler hoping to minimize the house edge alike. His efforts have proven paramount in helping recreational gamblers play ideal strategies and to recognize which casino games offer the best odds.

Take for instance his analysis of Video Poker, which teaches a strategy that in some cases allows players to completely negate the house edge. Admittedly, his teachings are a little heady at times, but does anyone really think that beating a casino would be easy?

Shackleford’s commitment to gamblers is only matched by LCB’s, rendering the two an ideal pairing. At the time of publication, LCB’s efforts have resulted in nearly 700 exclusive offers, 133 of which are no deposit bonuses, not to mention 876 casino reviews, and a myriad of free resources designed to familiarize new players with casino style gaming.

Together, the two should offer players the equivalent of a casino gambling Super System.

Now if you’ll excuse me, I want to brush up on my Pai Gow strategy.

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Robert DellaFave

In addition to being the managing editor of OnlinePokerReport.com, New Jersey-based Robert contributes to a variety of online publications oriented toward legal U.S. online poker and casino markets. He is also a game designer. Find more from Robert by following @DivergentGames on Twitter.

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